Kaacon Sethi

Strategic Business Unit Head, Limelight
Lintas Media Group

kaacon.sethi@lintasmedia.in

With a little over two decades of experience in leadership positions spanning media planning and buying, broadcast TV , TV channel marketing and ad sales, movies and television production , Kaacon is uniquely placed to play a vibrant and effective role in the entertainment solutions ecosystem straddling advertisers, marketing services companies and media and entertainment options.

Kaacon began her professional career in media planning and buying with premier advertising agencies like JWT and Trikaya Grey on accounts like HUL, ITC, Emami, Godrej, P&G and a host of other multi-national and domestic companies. In 1995 she moved to Sony Entertainment Television as part of the core launch team in India. In her 7 year tenure at SET she helmed Marketing & Sales of SET and launched Max as its business head.

She then moved on to K Sera Sera Productions as the CEO of the company and during her tenure the company produced ten movies like Sarkaar, Darna Mana Hai, Partner among others. She also launched the company’s television production division and creatively helmed shows like Kaajal on SET and Darna Mana Hai – the Series on Star. It is also during her tenure that the company had its IPO.

Kaacon turned entrepreneur with MediaSys Solutions that she co-owned with other media professionals. She worked closely with Wizcraft International in the set-up, marketing and sales of large format made for television events like the Apsara Awards, Global Indian Music Awards and Youth Icon.

Kaacon joined Lintas Media Group as President, Limelight which specialises in creating owned and earned media for clients.