Lintas Media Group is one of the leading media agencies in India. Along with our entrepreneurial talent & our key partners, we are able to introduce our clients to new idea and offer integrated 360 degrees solutions.

                                                      

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Not only is Interpublic one of the world's leading providers of advertising and marketing services, it's also one of the most open and innovative holding companies; constantly scanning and opening the doors to the most relevant new capabilities that will make a difference in today's marketing world. This open collaboration between companies results in customized solutions to fit unique needs.

In addition to Lintas Media Group, other major global brands include Lowe, DRAFTFCB, FutureBrand, GolinHarris International, Jack Morton Worldwide, Initiative, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick.

Conventional approach of reaching out to consumers is passé!

Karishma Initiative: Discern.Differentiate.Deliver.

It is changing constantly in Urban India – greater urbanization, media fragmentation, increasing advertising clutter, changing life styles, ever increasing competition in this growing economy coupled with emergence of new media warrants a paradigm shift in approaches to reaching out to consumers. It is a challenge faced by most advertisers, irrespective of the advertising investment sizes. Rural India continues to offer its unique challenges.

Karishma Initiative has been launched primarily to expand our offering to clients who desire more flexibility, in every way – be it the team structure, turnaround times, ability to discern the apt consumer touch points and importantly to deliver customized solutions, cost efficiently and effectively.

Karishma Initiative offers “agility”
to suit clients’ needs,
powered by the “ability” of a large network.

Karishma Initiative is a wholly owned subsidiary of Interpublic Group (IPG) and is “powered” by the capabilities and media buying clout of Lintas India.

What differentiates Karishma Initiative is the whole new suite of modern tools and techniques, which enables focused targeting of prospects and holistic communication; consumer contact solutions.

People are our most valuable assets. Our teams comprise of conventional mass media specialists, digital specialists and on ground activation champions. Depending upon the exclusive requirements of our clients, we offer a combination of skill sets that juxtaposes well with the marketing challenges of our clients.

We strive to act as a “true extended arm of their marketing teams” and this has resulted in some very interesting and effective client case studies in our portfolio.

Our list of clients:

For Business and Career Opportunities:

Write to us at:  kicorp@k-initiative.in

Two Heads Are Better Than One

The fragmentation of Indian audiences and their mobility meant that ‘Out of Home’ media soon became a separate entity and got specialized attention. This saw the launch of Aaren Initiative in October 2000. This also meant the coming together of Aaren Advertising, a veteran outdoor outfit and LINTAS.

Aaren Advertising has an excellent 40-year track record. It has pioneered Airport Advertising, Gantries, Bridge Panels and a host of other outdoor media in the country.

Lintas, one of India’s largest advertising agencies needs no introduction. The ‘Initiative” in Aaren Initiative came from Initiative Media – then the media arm of Lintas. While Aaren provides the technical know-how and the statutory requirements (hardware) of the business, Lintas provides the strategic planning and implementation tools (software). Collaboratively, Aaren Initiative provides unmatched OOH solutions for our clients.